Van Huynh

I spent some years working across different areas of start-ups and e-commerce businesses, and what have taught me the most was, surprisingly, not the business itself. Unexpectedly, it was a paradigm shift, novel way of thinking, dimensional approach of seeing things creatively, total new way of thinking: Dynamic Creative Thinking Process (DCTP).

I came up with DCTP when I was pushing myself to the absolute limit of creativity. I was trying to come up with new products to launch; what the trends were, what the future market would look like, what people would buy, what my competitor would be doing, what if this product would not sell, if my products sell how I would sustainably scale, what my selling proposition and advantages were, what fun facts as a good sales hook to capture my audience’s attention in the first few second my paid ads, etc. There were a zillion questions in my head, and my brain felt like exploding. At that critical moment, a new way of thinking emerged, and it helped me to find my first home-run product; I became dynamically creatively in my thinking, and I came up with DCTP.

Here is an example, back then, Christmas was coming, and there would be a lot of shoppers eager to spend money, and they would buy the best-looking products that fit their budgets. To minimize risks as a new seller, I opted for Print-On-Demand (POD) products, which means they were printed as they were sold. I only paid my supplier for what I sold to my customers; no more no less, no understock no over stock, no inventory on my end, extremely low risk.

However, nothing was perfect. I anticipated a lot of sellers, like me, would use POD to launch their own brands, so the competition was intense. My DCTP stopped me from launching common products with low margins and high competition. Suddenly, I noticed that one of my suppliers just launched POD Christmas stockings, and I would love to be one of the first sellers to offer the most creative never-seen-before Christmas stockings on the market.

And it worked like magic! While most Christmas stockings, due to mass production, were dull and looked kind of the same, my stocking designs were made on demand and had the most colorful and extremely rare arts! They were sold like hot cakes online, and I become one of the best seller of my POD supplier. It was a wonderful season.